"We choose to do things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win"
-President John F. Kennedy
YorkGroup Associates Services
Government Relations and Advocacy
YorkGroup Associates approach to government relations and legislative advocacy begins with a complete client assessment. We work with our clients to gain a complete understanding of each business/organization, their needs and issues. Once our assessment is complete, we work with each client to establish clear goals and objectives. These goals may include seeking new legislation, stopping harmful legislation, or working to amend existing legislation. We work to implement the best strategy for each of our clients. We have in-depth knowledge the people, processes and protocols that dictate the day to day operation of local and state governments. Our expertise can help open doors and allow your message to be heard.
Our government relations & advocacy services include: legislative tracking, analysis, reporting on relevant bills, monitoring of hearings, testimony preparation, position papers and white papers.
Public Relations and Community Relations
YorkGroup Associates believes that a comprehensive government relations strategy is not always enough to win a legislative battle. Many strategic plans require significant public relations and community outreach. Our experience in public affairs enables us to carry out effective strategies by communicating with targeted constituencies. We work to identify key groups, hear their concerns and respond with information and perspectives that addresses those concerns. We formulate strategies and solutions that build coalitions and partnerships.
Our public and community relations services include: identifying stakeholders, engaging those individuals in a process, soliciting their support, crisis management, response preparation and news monitoring.
Marketing and Message Branding
At YorkGroup Associates, we understand that identifying an issue, developing a message and communicating that message to key constituencies is not often an easy task. We work in partnership with our clients to tailor a marketing and message branding strategy. Maintaining a merit-based argument is not necessarily enough to win popular public opinion. We help you tell your story so that the public, opinion leaders and decision makers understand the issues. We believe that all messages should be properly framed and targeted to guarantee that the appropriate messengers are delivering clear and concise messages to the target audiences.
Our communications services include: media relations, media outreach plans, message development, drafting of talking points, press releases, op-eds, letters to the editor and the development of a social media campaign (i.e. development and maintenance of website, Twitter and Facebook accounts).